In the past few years, we’ve seen a dramatic shift in the types of videos that people are consuming online. No longer are people watching traditional, long-form videos on platforms like YouTube. Instead, they’re flocking to short-form video platforms like TikTok, Snapchat, and Instagram Reels. In this blog post, we’ll explore the rise of TikTok and other short-form video platforms and what implications they have for businesses and content creators.
The Shift to Short-Form Videos
It’s no secret that our attention spans are getting shorter and shorter. We want information delivered to us quickly and efficiently, without having to sift through a bunch of fluff. This is especially true when it comes to videos. Studies have shown that the average person only watches about 60% of a video that is one minute or longer. For videos that are 10 minutes or longer, that number drops to an abysmal 6%.
This is why we’re seeing a shift towards shorter videos, particularly on social media platforms. People are far more likely to watch a 15-second video on TikTok than they are to watch a 3-minute video on YouTube. And as businesses and content creators scramble to meet this demand, platforms like TikTok and Snapchat are seeing a surge in popularity.
What does this mean for businesses?
For businesses, this shift towards shorter videos means that they need to start rethinking their content strategy. If you’re producing long-form videos for YouTube, you need to start thinking about how you can adapt that content for other platforms like TikTok and Instagram Reels. This might mean creating bite-sized versions of your YouTube videos or producing original short-form content specifically for these platforms.
A strategy that has been very effective for creators is to create the original short-form content on TikTok then use that same content for YouTube Shorts and Instagram Reels. TikTok allows you to download your content but when it is downloaded it adds a watermark that bounces around the video. This TikTok watermark is frowned upon by YouTube, Instagram and Facebook as they are all direct competitors of TikTok.
TikitOff.me allows content creators to use the same content posted by removing the TikTok watermark. Creators have the option to remove the TikTok watermark for free by submitting each video manually through TikitOff.me but also have the option to sign up for TikitOff’s premium service. Tikitoff’s premium service will automatically send a copy of your watermark free video to your email for only $3.99 per month.
Having a copy of the raw content posted on TikTok is very important as it allows creators to post the same content on multiple platforms. If this content is posted on other platforms with the TikTok watermark it will significantly lower visibility on those platforms. If your TikTok account gets banned for any reason, creators will still have all of the content they created.
It’s also important to note that the type of content that performs well on TikTok also performs well on YouTube Shorts, Instagram Reels and Facebook.. On these short-form platforms users are looking for quick hits of entertainment that they can consume while they’re scrolling through their feed. This means that your videos need to be snappy, attention-grabbing, and most importantly, entertaining.
The rise of TikTok and other short-form video platforms represents a major shift in the way that people consume digital content. For businesses and content creators, this means rethinking your strategy in order to adapt to this new landscape. If you want to succeed on these platforms, you need to start producing shorter, more attention-grabbing videos that deliver quick hits of entertainment value.