We have seen a massive increase in the popularity of TikTok and YouTube Shorts. If you’re not familiar with either platform, they are both video-sharing social networking services. TikTok is a Chinese-owned app that allows users to create and share short videos of themselves lip-syncing or dancing to popular songs. YouTube Shorts is a new feature on the YouTube app that allows users to create and share short videos up to 60 seconds long.
Since their inception, both TikTok and YouTube Shorts have taken the social media world by storm. It is estimated that TikTok has over 800 million active users worldwide, while YouTube Shorts has been installed more than 7 million times in just the past month. What is it about these platforms that have made them so popular?
For one, they are extremely easy to use. Anyone with a smartphone can download the app and start creating videos. Secondly, they are very addictive. Once you start watching one video, it’s easy to get sucked into the endless scroll of other videos on the platform. And lastly, they are a great way to procrastinate. Let’s be honest, we’ve all wasted hours of our lives watching videos on TikTok or YouTube instead of doing something more productive.
Content creators need to keep all this in mind when creating their content in order to capture the attention of users of all platforms including the new users on these new short-form content platforms.
There’s no doubt that TikTok and YouTube shorts are here to stay. With their growing popularity, it will be interesting to see how they evolve over time. Will we see more professional content creators using them as a way to build their brand? Or will they remain a platform for everyday people to share funny videos with their friends? Only time will tell.